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The Power of Long-Term Relationships in Recruitment

​One of our core values at Sharp Consultancy is Relationships, and recently I was reminded exactly why that matters. We recently won a competitive recruitment tender with a key client across the region. Whilst our experience and market knowledge played a huge part, I genuinely believe the deciding factor was something much harder to replicate – trust. ​I've known the senior finance leader for several years before there was ever a recruitment project to discuss. During that time, we've met regularly for coffee, shared market insights, talked about the finance landscape and discussed the challenges businesses were facing. Most of these conversations didn't lead to a recruitment assignment, and that was never the point. ​For me, relationship building isn't about waiting for someone to have a vacancy, it's about being present, staying relevant and adding value over time. Sometimes that's sharing insight into the market, offering a different perspective on a hiring challenge or simply taking the time to understand what's happening in someone's business. These conversations build credibility long before there's a commercial opportunity. ​So, when the recruitment opportunity came around, I wasn't introducing myself or trying to prove we understood the business in a single meeting. We've already built that understanding over years of honest conversations and consistent support. We knew what was important to them, the challenges they faced and how they wanted to approach recruitment. ​Winning the work was a fantastic result, but more importantly, it reinforced what I believe great recruitment is all about. ​The best recruitment partnerships aren't built when a role becomes live, they're built in the months and years beforehand. Trust develops through consistency, honesty and a genuine interest in helping people succeed, not through one conversation or one successful placement. ​That's why Relationship is one of our values at Sharp Consultancy. Because when trust comes first, opportunities tend to follow. The piece of recruitment may have been the outcome, but the relationship was the foundation that made it possible. ​

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Aaron Pepperday
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Aaron Pepperday

Managing Director

With an impressive recruitment career spanning nearly 24 years, Aaron Pepperday is a seasoned expert in the field. His extensive experience includes valuable time at a national recruiter, with the last 20 years dedicated to specialising in accountancy and finance. Aaron has been a vital part of Sharp Consultancy for over 15 years, currently serving as Managing Director.

As Managing Director, Aaron has full responsibility for Sharp Consultancy and The CFO Partnership, providing both operational and strategic leadership as we continue to grow and evolve.

 

Aaron is also a lead partner within The CFO Partnership and focuses on recruiting senior executive roles, particularly Finance Directors and Chief Financial Officers, across South Yorkshire and the North Midlands. His deep industry knowledge and keen understanding of the financial landscape enables him to identify and attract top-tier finance leaders who can drive business success.

Aaron's friends describe him as determined, sarcastic, and thoughtful. These qualities reflect his relentless pursuit of excellence, his sharp wit, and his genuine care for those around him.

When he's not connecting top talent with outstanding opportunities, Aaron cherishes quality time with his family—his wife Charlotte, daughters Ella and Freya, and their dog Teddy. They frequently explore the picturesque trails of the Peak District through hiking and walking. Aaron is also an enthusiastic traveller and a passionate football fan, proudly holding a season ticket for Spurs.

Connect with Aaron Pepperday to benefit from his unparalleled expertise in finance recruitment and discover the perfect addition to your team.

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    ​I had a great experience with both Jack and Aaron, they were both very helpful and were interested in what I wanted out of a role and company. I would use them again in the future. However, I do believe they managed to find me a role which I will stay in for a long time as it is the perfect fit for me.

    Jenny
    Jenny
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    ​I have known Aaron for over a decade and he has shown great personal integrity throughout. He demonstrates this when enabling honest conversations regarding skills, achievements and expectations of candidates and roles. Aaron uses his vast industry knowledge to question and understand what makes a candidate and the recruiting business “tick”. His passion for understanding both candidate and client ensures a tailored service and an advantageous match ​

    Dey Wilson - Group Financial Controller
    Dey Wilson - Group Financial Controller