Untitled Design   2026 01 13 T094302

Attracting Top Finance Talent in South Yorkshire in 2026: Employer Strategies That Stand Out

Historically, the best finance professionals have not only been in high demand but have also had increasingly high expectations — and in today’s competitive South Yorkshire finance market, that reality is truer than ever. For over 33 years, Sharp Consultancy has been working closely with businesses across Sheffield, Doncaster, Rotherham, and Barnsley. In that time, we’ve witnessed firsthand how the landscape of finance recruitment has evolved. When it comes to attracting and securing top-tier finance talent, we know what works — and, perhaps more importantly, what doesn’t. ​Local Reputation Matters More Than Ever In South Yorkshire especially, local reputation counts. Candidates talk, and businesses talk. The region’s finance community is tightly knit, and news travels fast — both good and bad. Employers who invest in building a strong, authentic brand that reflects real employee experiences tend to win out. That means it’s not enough to simply advertise a competitive salary or an attractive job title. Modern candidates want to understand what life inside your business looks like — the day-to-day culture, the leadership style, and the opportunities for growth. Visibility through employee stories, community engagement, and transparent communication all help to create a reputation that draws people in rather than pushes them away. ​What Candidates Want in Today’s Market In 2026, the expectations of finance professionals have broadened significantly, particularly at the qualified level. While salary remains important, it’s no longer the sole deciding factor. In fact, some of the best offers we see accepted each year aren’t the highest in monetary terms — they’re the most considered and holistic. Top candidates want to join businesses that offer purpose, balance, and progression. They look for roles that align with their values and allow them to contribute meaningfully, while still developing their technical and commercial skillsets. If you want to attract the best, you must clearly articulate what sets your company apart — your Employer Value Proposition (EVP). Ask yourself: What makes working with you different? Is it access to senior leadership, commercial exposure, or involvement in exciting transformation projects? What development or training support do you offer? Are there structured pathways, mentoring programmes, or professional study sponsorships? How flexible are you? Can employees work hybrid schedules, compressed hours, or part-time to suit their lifestyles? What additional perks or benefits do you provide — from wellness initiatives to social impact days or volunteering opportunities? The most successful employers communicate these points clearly, consistently, and confidently — both during recruitment and throughout the employee lifecycle. ​The Need for Speed and Agility Another critical factor in attracting top talent is speed. In a fast-moving market, long or disjointed hiring processes can easily result in losing outstanding candidates. Strong finance professionals are rarely on the market for long, and delays at the offer or feedback stage can make the difference between securing or losing your preferred hire. Where possible, streamline your recruitment process. Ensure hiring managers are aligned on the role requirements, keep communication clear, and aim to deliver feedback promptly. Demonstrating decisiveness reflects positively on your business and reinforces the message that you value candidates’ time and enthusiasm. ​Transparency Builds Trust We’ve seen a notable shift in what candidates are asking during interviews. Increasingly, they want to know why a role is vacant. Is it due to growth, internal promotion, or turnover? A vague answer or a history of short-lived hires can quickly raise red flags. Conversely, when a company can confidently articulate its purpose, culture, and long-term vision, candidates engage more readily — and are more likely to accept offers. Our clients who have invested in defining and communicating these messages attract stronger pipelines of finance professionals, often before roles even go live. A clear, honest narrative about your organisation not only draws in talent but helps retain it too. ​Partner with a True Specialist If you’re looking to recruit the best talent in the market, the right partnership can make all the difference. Working with a true specialist who understands your business, your sector, and the nuances of the South Yorkshire market will save time and boost your hiring outcomes. At Sharp Consultancy, our clients benefit from: Pre-qualified shortlists of candidates who are thoroughly vetted for skills, culture fit, and long-term potential. Access to passive candidates, many of whom we’ve nurtured relationships with over years and who may not be actively searching. Honest feedback on your employer brand and market perception — so you can make informed improvements that strengthen future recruitment efforts. Because of our deep local networks, we often know when an outstanding finance professional is about to enter the market. That insight gives our clients a competitive edge in securing the very best talent before others are even aware they’re available. ​Going Beyond Recruitment Our role extends well beyond active recruitment. We pride ourselves on offering genuine consultative advice, including: Salary benchmarking and market insights Case studies from recent successful hires Ongoing check-ins and relationship management — not just when you have a live vacancy This proactive approach means that when you are ready to hire, we already understand your business, your values, and the type of people who will thrive in your environment. Contact Jack to Discuss Our Services-- Attracting the best finance talent in South Yorkshire takes more than a strong job spec and a competitive package. It’s about authenticity, agility, and alignment — knowing who you are as a business, what you stand for, and who you want to work alongside. ​After more than 30 years supporting companies across the region, Sharp Consultancy continues to help employers build finance teams that not only perform — but stay, grow, and make a real impact.

Read article
Close-up of a textured wall featuring smooth, flowing curved lines in a subtle color palette.

In Conversation with Gareth John: How First Intuition is Inspiring the Next Generation of Accountants

Back to Blogs

​To mark International Day of Accounting, we caught up with Gareth John, Policy Director at First Intuition, one of the UK’s leading providers of professional accountancy training.

With a career spanning nearly three decades in both practice and education, Gareth shares his insights on the different routes into the profession, the habits that define successful students, and how the industry has evolved in recent years.

Walk us through what First Intuition does and how it supports aspiring accountants?

Gareth John, Policy Director at First Intuition

First Intuition is a professional education and training provider offering courses in accountancy, leadership & management and digital & data. From our early days in 2007 when we opened our first training centre in London we have now grown to over 500 staff working across 25 locations in the UK. In recent years we have seen huge growth in our accountancy apprenticeship programmes, as the vast majority of the employers we work with now take advantage of the huge benefits they deliver.

Our support for aspiring accountants studying the AAT, ACCA, CIMA and ICAEW qualifications is extremely broad. We deliver technical exam training through classroom and online courses, with plenty of tutor support and award-winning study resources. In addition to this qualification ‘knowledge’ that we help our learners get to grips with, we also have a fantastic Impact Skills Programme to help them develop critical employability skills and behaviours such as communication, critical thinking and teamworking. Our apprentices also benefit from the support of our teams of dedicated skills coaches who provide pastoral support and encouragement as they progress through their programmes. We also offer lots of wellbeing and mental health support to the students in our care, as the exams they face can be very challenging and can cause anyone to suffer from anxiety and stress.

What are the different qualification pathways people can take into accounting?

In recent years there has been a big trend amongst employers of trainee accountants towards increasing use of school-leaver recruitment using the AAT pathway, often under apprenticeship programmes from level 2 to level 4. AAT can be a great entry-point into the accountancy qualification for a range of aspiring accountants from school leavers to mature career changers, and there are a wide variety of classroom and online course options which learners can choose from to suit their ambitions and lifestyles. After completing AAT many of those successful individuals will carry on to study for one of the higher-level accountancy qualifications such as ACCA, CIMA or ICAEW to become fully qualified accountants.

Graduate recruitment remains another important pathway into the accountancy profession. Individuals with degrees normally study for the ACCA, CIMA or ICAEW qualifications. Some trainees may have exemptions from early exams depending upon their degree discipline, but they will still need to gather three years of work experience to become qualified.

What advice would you give to someone just starting out in accounting today?

A man ascends stairs carrying books and wearing a graduation cap, symbolising academic achievement and progress.

Be curious! Ask lots of questions about what you are doing in your training, and why you are doing it. You can’t ever ask too many questions.

The other big piece of advice I would give is to expect qualifying as an accountant to be hard, and to not worry too much if they fail the odd exam here or there. Accountancy qualifications such as ACCA, CIMA and ICAEW are some of the most challenging exams in the world, and the range of subjects studied is so broad that even the brightest student will find some of the exams very difficult. The main thing to remember is that it is this very difficulty which means that these are amongst the most prestigious and well-recognised qualifications in the world, which will allow you to have an amazing career and life! See the difficulty as a good thing. Embrace the difficulty!

What qualities or habits tend to set apart the most successful accounting students or trainees?

Discipline is extremely important. Even the most capable students need to develop a solid study routine in order to learn large syllabuses, practice plenty of test questions and attempt some mock exams, all before the real exam rolls around. And that’s often on top of a full-time job and a social life.

Resilience is also essential. You need to be able to persist with study material you find complicated, and to bounce back from any exam failures, maintaining a belief that you are capable of success if you show enough determination.

Tell us a bit about your own career journey.

I fell into training as a Chartered Accountant because I didn’t really know what I wanted to do with my life! An accountancy qualification felt like it would keep lots of doors open for me to move into lots of different career options, with lots of different types of employer, and possibly in lots of different parts of the world.

Once I qualified as a Chartered Accountant I moved into professional training as an accountancy tutor as I really enjoyed helping other people to grasp complex ideas and see them fulfil their potential. This move into training was when I knew that I had truly found my vocation, something that I really loved, and still love today nearly 30 years later.

In recent years I have been involved in helping to grow the First Intuition business across the country to our current scale. I personally opened a number of our training centres, and I still get a real buzz from setting something up from scratch and seeing it develop over time. I really love the depth of personal relationships that I currently have with employers of trainee accountants in many parts of the UK, and getting to understand the issues and frustrations that they face and which I can feed back to the awarding bodies we deliver qualifications for.

How has the industry changed since you started out?

Infographic illustrating steps to implement machine learning strategies in business operations for improved efficiency.

In some respects the industry has changed an enormous amount. Accountancy has been one of the first sectors of the economy to really embrace tech automation and now AI, which has transformed the kind of tasks that accountants perform, and the skills they need. Accountants are now far more influential as business advisors than as number crunchers. The next big change starting to affect the profession is the roles that accountants can take on.

In other respects though, the accountancy sector still relies on the same basic principles that it did when I was a trainee thirty years ago; professional scepticism, integrity and ethical behaviour are as relevant in the digital age as they ever have been.

Gareth’s insights highlight just how rewarding and varied a career in accountancy can be. Whether you’re beginning your journey through AAT, progressing to ACCA, CIMA, or ICAEW, or supporting others in their training, the blend of technical knowledge, personal discipline, and professional integrity remains at the heart of success.

We’d like to thank Gareth and the team at First Intuition for their continued commitment to developing the next generation of finance professionals and for sharing their expertise in celebration of International Day of Accounting.

If you’re an aspiring accountant looking to take the next step in your career—or a business seeking talented finance professionals to join your team—our specialist consultants at Sharp Consultancy are here to help.

Visit our Job Searchor Client Page to find out more about how we can support your journey in the world of accountancy and finance.