Behind the Desk: Getting to Know Soraya Downing

From Leading Shared Services to Supporting SEND Families – Meet Samantha Ryan

When it comes to shared service management, Samantha knows her stuff.With a career built on navigating fast-paced change, leading high-performing teams, and staying two steps ahead of the next big thing in business ops, she’s seen (and solved) it all. But Sam’s talents don’t stop at spreadsheets and strategy—she’s also the author of SEND Help!, a heartfelt and practical guide for parents navigating the world of Special Educational Needs.In this Q&A, Liam O'Flaherty sat down with Samantha to chat about the reality of leadership in shared services—what it takes to thrive, what’s changing fast (spoiler alert: AI is knocking at the door), and why staying human in the digital age might just be the most powerful skill of all.Whether you're eyeing your first step into a shared services role or already deep in the trenches, Samantha’s insights are refreshingly honest, full of warmth, and packed with practical takeaways. Let's dive in.What do you think future leaders should prioritise or focus on most in order to successfully make themselves appointable as a shared service manager?I think it’s less about ticking off qualifications and more about showing you can actually lead people through mess and change. You need to be someone who stays calm under pressure, communicates clearly, and isn’t afraid to get stuck in. If you’re the kind of person who sees a knot and wants to untangle it, you’re probably halfway there already. When leading a shared services team, you need to have one eye on how your operation is running right now and the other eye on what’s coming down the pipeline - the next new technology or shared services operating strategy. Curiosity is key to ensuring you always stay abreast of emerging technology and ways of working.What are both the best and the most challenging aspects of being a shared service manager of a fast paced business?The best bit is the variety - you’re never bored. You get to fix things, improve how stuff works, and genuinely help people. I have always found great joy in my work and being of service to others, whether that’s leading a shared service team, a purchase to pay department or as a global process owner. The hardest part? There’s always something going on. Priorities change quickly, and you have to juggle a lot without dropping the ball. It can be exhausting some days, but also really rewarding when you get it rightWhat are your opinions about the relationship between a shared service manager and the CFO and CEO? What is critically important in building a successful partnership and providing the right support to the CEO/CFO?Trust is everything. They need to know you’ve got the detail covered, that you’ll flag issues early, and that you’re not sugar-coating anything. It’s also about understanding what keeps them up at night and making sure the shared service function isn’t adding to that. You’ve got to be steady, honest, and clear with no fluff.What new key skills or attributes do you think the next generation of shared service managers are going to need to develop?Flexibility and digital confidence. Things move quickly now, and you’ve got to be open to learning new systems, new ways of working, and even letting go of old ways that aren’t cutting it anymore. People skills still matter too, probably more than ever. This current generation expect a work/life balance and flexibility – neither of which are bad things. So, ensuring you understand the needs of your team and the culture of your workforce is essential.Are new technologies like Artificial Intelligence having much of an impact on your role as shared service manager yet? What impact do you think they will have over the next few years?Absolutely, AI has arrived. The key is to understand it, leverage it and not be afraid. AI can be really useful to shared service teams. Some of the repetitive stuff is getting automated, which is a win if it means teams can focus on the work that really needs a human brain. Over time, I think we’ll lean on AI more and more. It’ll still need people who understand the bigger picture and can spot when something doesn’t feel right. Shared Service leaders need to embrace AI and make it work effectively for their business.Is it possible to maintain a reasonable work life balance at shared service manager Level or do you have to accept that there will be personal sacrifices in order to progress to that level?Honestly? There are busy seasons and tough patches where balance goes out the window. But I do think it’s possible overall, you just have to be clear with yourself (and others) about what’s non-negotiable. I’ve learned not to feel guilty about switching off, because you can’t pour from an empty cup.Away from core knowledge, what personality traits have been critical to your success as a shared service manager? Are these natural or have you worked on developing them?Patience, humour, and the ability to stay calm when things get chaotic. Some of that’s just who I am, but I’ve definitely had to work on things like not taking things personally and learning to pick my battles. It’s a people-heavy role, so you need thick skin, but also empathy. What is the one single best piece of advice you were given early in your career that still holds true today?“Don’t wait to feel ready - just start” and “dress for the job you want, not the job you’ve got” (I actually think I first heard that on a Jennifer Aniston movie years ago!). I’ve learned that you grow into roles, not the other way round. Don’t wait to be asked to step forward in your role. Go that extra mile. Say yes, even if your voice trembles as you say it. Most people are winging it to some degree anyway. In ConclusionSamanthas’s approach to leadership is the kind we all wish we worked with—real, grounded, and refreshingly human. From embracing AI to keeping empathy at the centre of decision-making, she reminds us that successful leadership isn’t about having all the answers—it’s about staying curious, stepping up, and staying calm when things get chaotic.Whether you're at the start of your shared services journey or eyeing your next big promotion, there’s something in Samantha’s story for everyone. And if you’re juggling a demanding role with life outside of work (who isn’t?), her reflections on balance, boundaries and being brave even when you’re not 100% ready hit just the right note.If you want to explore more of Samantha’s world beyond shared services, check out her brilliant book SEND Help!—a thoughtful, empowering guide for parents supporting children with Special Educational Needs. Because just like in business, when we work together, support each other, and lead with heart, amazing things happen.Looking for your next career move in finance or accountancy? At Sharp Consultancy, our expertise lies in matching your potential with the perfect temporary, interim, or permanent position. With a well-established presence in Leeds and Sheffield, our seasoned team of consultants extends their services across Yorkshire and beyond. Don't wait for opportunity to knock, reach out to us TODAYand let's chart your career path together.

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For the second instalment of Behind the Desk, we’re catching up with Soraya Downing to hear all about her journey into recruitment and beyond.

Having spent nearly six years in recruitment — and the last few focusing on Qualified and Part Qualified finance roles across South Yorkshire — Soraya shares some honest reflections on what she’s learned, what keeps her motivated, and a few things she’s picked up along the way. From F1 to strong tea, here’s a closer look at the person behind the role.

Soraya Downing, Senior Consultant at Sharp Consultancy.

Understanding the Journey: Personal Insights and Inspirations

You've been in recruitment for nearly six years now — what first attracted you to the world of finance and accountancy recruitment, and what’s kept you here?

Wow, six whole years — time really flies! I’ve always been interested in Accountancy and Finance, which started back in school when I studied Economics and Business. For me, the world of finance is like a window into the health of the UK market and how businesses are performing. It’s a constantly evolving field, which keeps things interesting and motivates me to keep learning and improving.

When you’re not working, how do you like to spend your time? Any hobbies or interests?

Outside of work, I love going on long walks and hikes, and spending quality time with my family and my partner, Simon. We enjoy going out for food and cooking together at home. I’m also a regular gym-goer — it really helps me keep balance. And when I’m relaxing, I’m a big fan of watching Formula 1!

Who or what has had the biggest influence on your professional mindset or values?

Definitely my mum. She’s always been a standout role model for me — managing stressful, high-pressure roles while still balancing work and family life. She’s always taught me to stay true to myself and to lead with integrity, which are values I carry with me every day.

Industry Perspective: Lessons and Approaches in Recruitment

Looking back on your career so far, what’s one standout lesson that’s shaped how you approach your role today?

The biggest lesson for me has been to always be myself. There’s plenty of great advice, tips, and tricks you can learn from others — and I’ve definitely picked up a lot along the way — but staying true to who I am has made the biggest difference. People buy from people, and being genuine has helped me build stronger, more honest relationships.

What’s one thing you wish more people knew about working in recruitment?

It’s definitely harder than it looks! Most people don’t last more than a year in recruitment — it takes a certain type of person to handle the highs and lows and really stick with it. It’s so much more than just sending a CV and hoping for the best. You’re dealing with people, their careers, their lives, and everything that comes with that. It’s about building trust, managing relationships, and being resilient when things don’t go to plan.

What makes recruiting for Qualified and Part Qualified roles in South Yorkshire unique or particularly rewarding?

I really enjoy speaking with senior people in the finance space — the conversations are often business related, much wider than just finance, as well as in-depth and strategic.

I love the relationship-driven aspect of recruitment at this level which adds to the enjoyment of working with both my clients and candidates. It suits me because I genuinely care about people and the positive impact the right move can have on their career, or the right hire can have on the businesses I work with.

The Person Behind the Recruiter: Fun and Light-hearted

Tea or coffee — and how do you take it?

Definitely tea — strong, dark, and two sugars please!

A steaming cup of tea in a white cup and saucer with a silver spoon on the side.

What’s your favourite way to unwind after a hectic week?

I love going for a walk or hitting the gym with my music on — it’s the best way for me to switch off. What I listen to totally depends on my mood... could be Stormzy one day and a bit of 80s the next (haha).

If you could turn back time and give yourself one piece of advice at the start of your career, what would it be?

It’s actually advice I still use now — confidence comes from putting yourself in uncomfortable situations. No matter what level you’re at, we all experience moments of doubt. Whenever I find myself in a challenging situation now, I remind myself of that, and it gives me the push I need to keep going.

The Future in Focus: Aspirations and Industry Outlook

What motivates you to keep growing and evolving as an experienced recruiter?

I’ve always loved learning — if there’s a way to become better, faster, and more efficient in my process, I’m all for it. Whether it’s through podcasts, training sessions, or learning from others in the business, I’m constantly looking for ways to improve. What really drives me is the excitement of being the best at what I do and knowing I’m adding real value to the market and to the people I work with.

A laptop, phone, and paper document are displayed alongside a magnifying glass, suggesting a focus on detailed work.

Are there any emerging skills or qualities that you think will become more valuable for Part-Qualified Finance Professionals in the near future?

There’s definitely been an increase in demand for finance professionals with strong commercial skills. It’s not just about processing numbers — businesses want people who can add value, influence decision-making, and really understand the wider impact of finance on operations.

I’d recommend part-qualified professionals actively look for opportunities to get involved in commercial conversations, attend meetings, and contribute to decision-making processes. Building that confidence and presence early on, especially in face-to-face settings, will make a big difference to long-term progression.

From your experience, what’s one practical change you think your clients and candidates could make to improve their recruitment journey?

For my clients, I’d recommend working on an exclusive basis rather than using multiple agencies. Time and time again, I’ve seen how multi-agency approaches cause unnecessary confusion — duplicate applications, lack of control over how their brand is represented in the market, and mixed messaging to candidates. Trusting one recruiter gives you much better control of the process, a consistent message, and a more thorough market mapping approach.

For my candidates, I’d give the same advice — stick with one agency you trust. Your reputation in the market matters. If your recruiter isn’t offering to meet you in person (unless distance makes it impractical) and is relying solely on Teams, that’s a red flag. Meeting face-to-face allows us to properly understand who you are, what you’re looking for, and how to represent you in the best light. It makes all the difference in a competitive market.

Thinking About Joining the Team?

It’s great to hear Soraya’s take. She brings such a grounded, thoughtful perspective to everything she does. Whether it’s building genuine relationships or staying curious about what’s next, it’s clear she’s got a real passion for the work and the people involved. We’re looking forward to seeing where the next part of her journey takes her

If Soraya's story has inspired you and you’re interested in building a career in recruitment with a supportive, people-focused team—we’d love to hear from you. We’re always on the lookout for passionate individuals who want to make a real impact. Get in touch for a confidential chat about life at our company and the opportunities we have available.

0113 236 6300 / 0114 261 1700 - contact@sharpconsultancy.com