Behind the Desk: Getting to Know Daniel Williams

From Leading Shared Services to Supporting SEND Families – Meet Samantha Ryan

When it comes to shared service management, Samantha knows her stuff.With a career built on navigating fast-paced change, leading high-performing teams, and staying two steps ahead of the next big thing in business ops, she’s seen (and solved) it all. But Sam’s talents don’t stop at spreadsheets and strategy—she’s also the author of SEND Help!, a heartfelt and practical guide for parents navigating the world of Special Educational Needs.In this Q&A, Liam O'Flaherty sat down with Samantha to chat about the reality of leadership in shared services—what it takes to thrive, what’s changing fast (spoiler alert: AI is knocking at the door), and why staying human in the digital age might just be the most powerful skill of all.Whether you're eyeing your first step into a shared services role or already deep in the trenches, Samantha’s insights are refreshingly honest, full of warmth, and packed with practical takeaways. Let's dive in.What do you think future leaders should prioritise or focus on most in order to successfully make themselves appointable as a shared service manager?I think it’s less about ticking off qualifications and more about showing you can actually lead people through mess and change. You need to be someone who stays calm under pressure, communicates clearly, and isn’t afraid to get stuck in. If you’re the kind of person who sees a knot and wants to untangle it, you’re probably halfway there already. When leading a shared services team, you need to have one eye on how your operation is running right now and the other eye on what’s coming down the pipeline - the next new technology or shared services operating strategy. Curiosity is key to ensuring you always stay abreast of emerging technology and ways of working.What are both the best and the most challenging aspects of being a shared service manager of a fast paced business?The best bit is the variety - you’re never bored. You get to fix things, improve how stuff works, and genuinely help people. I have always found great joy in my work and being of service to others, whether that’s leading a shared service team, a purchase to pay department or as a global process owner. The hardest part? There’s always something going on. Priorities change quickly, and you have to juggle a lot without dropping the ball. It can be exhausting some days, but also really rewarding when you get it rightWhat are your opinions about the relationship between a shared service manager and the CFO and CEO? What is critically important in building a successful partnership and providing the right support to the CEO/CFO?Trust is everything. They need to know you’ve got the detail covered, that you’ll flag issues early, and that you’re not sugar-coating anything. It’s also about understanding what keeps them up at night and making sure the shared service function isn’t adding to that. You’ve got to be steady, honest, and clear with no fluff.What new key skills or attributes do you think the next generation of shared service managers are going to need to develop?Flexibility and digital confidence. Things move quickly now, and you’ve got to be open to learning new systems, new ways of working, and even letting go of old ways that aren’t cutting it anymore. People skills still matter too, probably more than ever. This current generation expect a work/life balance and flexibility – neither of which are bad things. So, ensuring you understand the needs of your team and the culture of your workforce is essential.Are new technologies like Artificial Intelligence having much of an impact on your role as shared service manager yet? What impact do you think they will have over the next few years?Absolutely, AI has arrived. The key is to understand it, leverage it and not be afraid. AI can be really useful to shared service teams. Some of the repetitive stuff is getting automated, which is a win if it means teams can focus on the work that really needs a human brain. Over time, I think we’ll lean on AI more and more. It’ll still need people who understand the bigger picture and can spot when something doesn’t feel right. Shared Service leaders need to embrace AI and make it work effectively for their business.Is it possible to maintain a reasonable work life balance at shared service manager Level or do you have to accept that there will be personal sacrifices in order to progress to that level?Honestly? There are busy seasons and tough patches where balance goes out the window. But I do think it’s possible overall, you just have to be clear with yourself (and others) about what’s non-negotiable. I’ve learned not to feel guilty about switching off, because you can’t pour from an empty cup.Away from core knowledge, what personality traits have been critical to your success as a shared service manager? Are these natural or have you worked on developing them?Patience, humour, and the ability to stay calm when things get chaotic. Some of that’s just who I am, but I’ve definitely had to work on things like not taking things personally and learning to pick my battles. It’s a people-heavy role, so you need thick skin, but also empathy. What is the one single best piece of advice you were given early in your career that still holds true today?“Don’t wait to feel ready - just start” and “dress for the job you want, not the job you’ve got” (I actually think I first heard that on a Jennifer Aniston movie years ago!). I’ve learned that you grow into roles, not the other way round. Don’t wait to be asked to step forward in your role. Go that extra mile. Say yes, even if your voice trembles as you say it. Most people are winging it to some degree anyway. In ConclusionSamanthas’s approach to leadership is the kind we all wish we worked with—real, grounded, and refreshingly human. From embracing AI to keeping empathy at the centre of decision-making, she reminds us that successful leadership isn’t about having all the answers—it’s about staying curious, stepping up, and staying calm when things get chaotic.Whether you're at the start of your shared services journey or eyeing your next big promotion, there’s something in Samantha’s story for everyone. And if you’re juggling a demanding role with life outside of work (who isn’t?), her reflections on balance, boundaries and being brave even when you’re not 100% ready hit just the right note.If you want to explore more of Samantha’s world beyond shared services, check out her brilliant book SEND Help!—a thoughtful, empowering guide for parents supporting children with Special Educational Needs. Because just like in business, when we work together, support each other, and lead with heart, amazing things happen.Looking for your next career move in finance or accountancy? At Sharp Consultancy, our expertise lies in matching your potential with the perfect temporary, interim, or permanent position. With a well-established presence in Leeds and Sheffield, our seasoned team of consultants extends their services across Yorkshire and beyond. Don't wait for opportunity to knock, reach out to us TODAYand let's chart your career path together.

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Behind the Desk: Getting to Know Dan

Welcome to the first instalment of Behind the Desk—a new series designed to help you get to know the consultants behind our business. First up is our Business Manager, Dan Williams. From his journey into the world of finance and accountancy recruitment to his thoughts on the future of the industry in Yorkshire, Dan shares personal insights, professional lessons, and even a few light-hearted confessions (including his go-to karaoke song!). Whether you’re a client, candidate, or colleague, this Q&A offers a great chance to get to know Dan a little better—both in and out of the office.

Understanding the Journey: Personal Insights and Inspirations

Can you tell us a bit about your career journey so far? How did you end up in finance and accountancy recruitment?

I’ve always had a keen interest in people-focused roles, which naturally led me to a career in recruitment. I started my journey in Sales where I developed strong relationship-building and analytical skills. Over time, I realised that finance and accountancy recruitment was the perfect fit—it allows me to connect talented professionals with the right opportunities while staying engaged with the ever-evolving financial landscape. It’s been a rewarding journey, and I enjoy making a real impact on businesses and candidates alike.

Daniel Williams, Business Manager at Sharp Consultancy

When you’re not working, how do you like to spend your time? Any hobbies or interests?

Outside of work, I spend most of my time with my wife and two young daughters who keep me on my toes! I also enjoy watching football and supporting the Might Reds! (Liverpool). I also try to hit the gym and stay fit and healthy, which helps me unwind and stay balanced.

What’s the best piece of advice you’ve ever received?

One of the best pieces of advice I’ve received is "Listen more than you speak—which is key to understanding people is key in any industry". This has stuck with me throughout my career, especially in recruitment, where building relationships and maintaining trust is crucial. It’s a reminder that persistence, adaptability, and a genuine approach always pay off in the long run.

Industry Perspective: Lessons and Approaches in Recruitment

What do you enjoy most about working in recruitment, especially in the finance and accountancy sector?

The most rewarding part of recruitment, especially in finance and accountancy, is being able to connect talented professionals with opportunities that genuinely align with their skills and career goals. The finance sector is always evolving, and I enjoy staying up to date with industry trends while building long-term relationships with both candidates and clients. Seeing the positive impact a great hire can have on a business—and knowing I played a part in that—is incredibly fulfilling.

What’s one thing you wish more people knew about working in recruitment?

I wish more people understood that recruitment is much more than just matching CVs to job descriptions. It’s about understanding people, businesses, and industries at a deep level. A good recruiter is a consultant, advisor, and problem-solver, working behind the scenes to create the right fit for both clients and candidates. There’s a lot of strategy, relationship-building, and market insight involved, making it a dynamic and rewarding career.

What’s been the biggest lesson you’ve learned since starting in this industry?

One of the biggest lessons I’ve learned is the importance of resilience and adaptability. Recruitment is a fast-paced industry where things don’t always go as planned—candidates decline offers, roles get put on hold, and market conditions shift. Learning to navigate these challenges while staying focused on long-term success has been invaluable. It’s all about persistence, building trust, and staying proactive in an ever-changing environment.

Lunch Laughs and Career Wisdom

What’s your favorite lunch to have at the office?

A Meatball sub from the deli!

What’s your go-to karaoke song (or the one you secretly love to sing)?

My singing voice is best appreciated by the hard of hearing! And for those brave enough to endure my rendition of Livin’ On A Prayer, you might want to reconsider your life choices!

If you could turn back time and give yourself one piece of advice at the start of your career, what would it be?

I’d tell myself to focus on building genuine relationships and not stress too much about immediate results. Recruitment—and career success in general—is a long game, and the connections you build today can open doors in ways you don’t always expect. Also, don’t be afraid to take risks and step out of your comfort zone—it’s where the best opportunities are!

The Future in Focus: Aspirations and Industry Outlook

What excites you the most in your career right now?

Right now, I’m excited by the fast-paced evolution of the finance and accountancy sector and how recruitment is adapting to it. There’s a real demand for top talent, and it’s rewarding to help businesses find the right professionals while supporting candidates in securing roles that align with their career goals. The industry is always changing, and staying ahead of trends—whether it’s new regulations, digital transformation, or shifting job market dynamics—keeps things fresh and challenging.

What do you think the future holds for finance and accountancy recruitment in Yorkshire?

Yorkshire’s finance and accountancy sector continues to grow, with more businesses investing in specialist roles and embracing hybrid working models. I see a strong demand for skilled professionals, particularly in areas like financial analysis, risk management, and digital finance. As companies focus more on automation and data-driven decision-making, the need for top-tier talent will only increase. Recruitment will need to stay agile, building deeper partnerships with businesses to help them attract and retain the best people in an increasingly competitive market.

If you could change one thing about the industry to improve it for candidates or clients, what would it be?

I’d love to see even greater transparency and communication throughout the recruitment process. Sometimes candidates feel left in the dark after an interview, or clients don’t always have clear insights into candidate expectations. Improving communication and setting better expectations on both sides would make the process smoother and more efficient. Recruitment works best when it’s a true partnership, and fostering trust and openness benefits everyone involved.

We hope you enjoyed getting to know Dan and gaining a glimpse into his journey, insights, and personality. Behind the Desk is all about celebrating the people who make our team special, and we’re excited to continue the series with more of our brilliant consultants. Keep an eye out for the next feature—you might just discover something new about the person on the other end of the phone (or email)!

Thinking About Joining the Team?

If Dan’s story has inspired you and you’re interested in building a career in recruitment with a supportive, people-focused team—we’d love to hear from you. We’re always on the lookout for passionate individuals who want to make a real impact. Get in touch for a confidential chat about life at our company and the opportunities we have available.

Check our our Careers Page