Gareth John   International Day Of Accounting

In Conversation with Gareth John: How First Intuition is Inspiring the Next Generation of Accountants

​To mark International Day of Accounting, we caught up with Gareth John, Policy Director at First Intuition, one of the UK’s leading providers of professional accountancy training.With a career spanning nearly three decades in both practice and education, Gareth shares his insights on the different routes into the profession, the habits that define successful students, and how the industry has evolved in recent years.​Walk us through what First Intuition does and how it supports aspiring accountants? First Intuition is a professional education and training provider offering courses in accountancy, leadership & management and digital & data. From our early days in 2007 when we opened our first training centre in London we have now grown to over 500 staff working across 25 locations in the UK. In recent years we have seen huge growth in our accountancy apprenticeship programmes, as the vast majority of the employers we work with now take advantage of the huge benefits they deliver. Our support for aspiring accountants studying the AAT, ACCA, CIMA and ICAEW qualifications is extremely broad. We deliver technical exam training through classroom and online courses, with plenty of tutor support and award-winning study resources. In addition to this qualification ‘knowledge’ that we help our learners get to grips with, we also have a fantastic Impact Skills Programme to help them develop critical employability skills and behaviours such as communication, critical thinking and teamworking. Our apprentices also benefit from the support of our teams of dedicated skills coaches who provide pastoral support and encouragement as they progress through their programmes. We also offer lots of wellbeing and mental health support to the students in our care, as the exams they face can be very challenging and can cause anyone to suffer from anxiety and stress. ​What are the different qualification pathways people can take into accounting? In recent years there has been a big trend amongst employers of trainee accountants towards increasing use of school-leaver recruitment using the AAT pathway, often under apprenticeship programmes from level 2 to level 4. AAT can be a great entry-point into the accountancy qualification for a range of aspiring accountants from school leavers to mature career changers, and there are a wide variety of classroom and online course options which learners can choose from to suit their ambitions and lifestyles. After completing AAT many of those successful individuals will carry on to study for one of the higher-level accountancy qualifications such as ACCA, CIMA or ICAEW to become fully qualified accountants. Graduate recruitment remains another important pathway into the accountancy profession. Individuals with degrees normally study for the ACCA, CIMA or ICAEW qualifications. Some trainees may have exemptions from early exams depending upon their degree discipline, but they will still need to gather three years of work experience to become qualified. ​What advice would you give to someone just starting out in accounting today? Be curious! Ask lots of questions about what you are doing in your training, and why you are doing it. You can’t ever ask too many questions. The other big piece of advice I would give is to expect qualifying as an accountant to be hard, and to not worry too much if they fail the odd exam here or there. Accountancy qualifications such as ACCA, CIMA and ICAEW are some of the most challenging exams in the world, and the range of subjects studied is so broad that even the brightest student will find some of the exams very difficult. The main thing to remember is that it is this very difficulty which means that these are amongst the most prestigious and well-recognised qualifications in the world, which will allow you to have an amazing career and life! See the difficulty as a good thing. Embrace the difficulty! ​What qualities or habits tend to set apart the most successful accounting students or trainees? Discipline is extremely important. Even the most capable students need to develop a solid study routine in order to learn large syllabuses, practice plenty of test questions and attempt some mock exams, all before the real exam rolls around. And that’s often on top of a full-time job and a social life. Resilience is also essential. You need to be able to persist with study material you find complicated, and to bounce back from any exam failures, maintaining a belief that you are capable of success if you show enough determination. ​Tell us a bit about your own career journey. I fell into training as a Chartered Accountant because I didn’t really know what I wanted to do with my life! An accountancy qualification felt like it would keep lots of doors open for me to move into lots of different career options, with lots of different types of employer, and possibly in lots of different parts of the world. Once I qualified as a Chartered Accountant I moved into professional training as an accountancy tutor as I really enjoyed helping other people to grasp complex ideas and see them fulfil their potential. This move into training was when I knew that I had truly found my vocation, something that I really loved, and still love today nearly 30 years later. In recent years I have been involved in helping to grow the First Intuition business across the country to our current scale. I personally opened a number of our training centres, and I still get a real buzz from setting something up from scratch and seeing it develop over time. I really love the depth of personal relationships that I currently have with employers of trainee accountants in many parts of the UK, and getting to understand the issues and frustrations that they face and which I can feed back to the awarding bodies we deliver qualifications for. ​How has the industry changed since you started out? In some respects the industry has changed an enormous amount. Accountancy has been one of the first sectors of the economy to really embrace tech automation and now AI, which has transformed the kind of tasks that accountants perform, and the skills they need. Accountants are now far more influential as business advisors than as number crunchers. The next big change starting to affect the profession is the roles that accountants can take on. In other respects though, the accountancy sector still relies on the same basic principles that it did when I was a trainee thirty years ago; professional scepticism, integrity and ethical behaviour are as relevant in the digital age as they ever have been.​​Gareth’s insights highlight just how rewarding and varied a career in accountancy can be. Whether you’re beginning your journey through AAT, progressing to ACCA, CIMA, or ICAEW, or supporting others in their training, the blend of technical knowledge, personal discipline, and professional integrity remains at the heart of success.​We’d like to thank Gareth and the team at First Intuition for their continued commitment to developing the next generation of finance professionals and for sharing their expertise in celebration of International Day of Accounting.​If you’re an aspiring accountant looking to take the next step in your career—or a business seeking talented finance professionals to join your team—our specialist consultants at Sharp Consultancy are here to help.Visit our Job Searchor Client Page to find out more about how we can support your journey in the world of accountancy and finance.

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Salary Survey Update by Regional Director, Aaron Pepperday

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The trends have changed, but the landscape remains challenging — albeit in a positive way. We may well be in the midst of a perfect hiring storm.

​It feels like the market has come a long way in a relatively short space of time, with the challenges of 2022/23 behind us and a more ‘rational’ outlook across the market, it certainly bodes well for businesses and candidates to find exactly what they need throughout the ever-changing South Yorkshire region.

The drive across the market throughout 2022/23, which resulted in increases to packages on offer to attract high-level candidates has remained. With the most noticeable impact being entry level and graduate hires, who saw substantial boosts in packages from newly AAT qualified candidates to ACA/ACCA studiers, as clients invest in future succession planning across all sectors, especially professional practice.

On the contrary, flexible and remote working opportunities have dwindled, drastically so in certain sectors. This major talking point is due to businesses urging or even insisting employees return to the office. Consequently, this has induced a certain degree of uncertainty among employers and has spurred the passive candidate market into a more active one.

The demand for ACA and ACCA qualified candidates with technical accountancy training remains high, driven by the technical requirements within finance functions. In response, a wave of technically proficient accountants equipped with commercial mindsets are emerging in the market, bridging the skills gap. The challenge of the market is not only in the shortage of technical abilities but also the growing need for commercial support in Financial Planning & Analysis, and Finance Business Partnering.

"The demand for ACA and ACCA qualified candidates with technical accountancy training remains high."

Businesses today are actively seeking candidates that possess a commercial mindset, capable of extracting and interpreting raw data, performing market trends and cost analysis, and communicating their findings effectively to senior management. This is particularly relevant with the integration of Power BI. They also appreciate candidates with a desire for involvement in key projects like M&A activity, growth, and investment which offer stimulating experiences.

Contrastingly, while the market for qualified candidates is becoming more stable, transactional market conditions are still fluctuating. Salaries are beginning to plateau; however, discrepancies still exist across sectors and sizes of businesses. Interestingly, SMEs defy this trend by continuing to boost salaries, an indication of the valuable contributions these candidates can bring to a business.

At the senior end, the market continues to show strength, offering a diverse range of packages. The broad opportunities this market represents signifies its health, even though the volume seen in 2022 is yet to be matched.

Overall, the outlook is certainly positive. With the prospect of a period of significant political change over the next 12 months aligned with what has already been described as a soft landing by experts across the UK economy, we should see further growth across the candidate and client pool. As confidence continues to flourish throughout the region and the expectation for it to carry into early 2025, we expect packages will continue to rise but at a slower rate with more emphasis around salaries and less emphasis across flexibility and remote working, ensuring that the market remains buoyant between now and Q3 of 2025.

Aaron Pepperday is Regional Director at Sharp Consultancy and focuses upon the recruitment of senior finance and accountancy professionals across the South Yorkshire region; contact Aaron on 0114 261 1700 or aaronp@sharpconsultancy.com.