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Attracting Top Finance Talent in South Yorkshire in 2026: Employer Strategies That Stand Out

Historically, the best finance professionals have not only been in high demand but have also had increasingly high expectations — and in today’s competitive South Yorkshire finance market, that reality is truer than ever. For over 33 years, Sharp Consultancy has been working closely with businesses across Sheffield, Doncaster, Rotherham, and Barnsley. In that time, we’ve witnessed firsthand how the landscape of finance recruitment has evolved. When it comes to attracting and securing top-tier finance talent, we know what works — and, perhaps more importantly, what doesn’t. ​Local Reputation Matters More Than Ever In South Yorkshire especially, local reputation counts. Candidates talk, and businesses talk. The region’s finance community is tightly knit, and news travels fast — both good and bad. Employers who invest in building a strong, authentic brand that reflects real employee experiences tend to win out. That means it’s not enough to simply advertise a competitive salary or an attractive job title. Modern candidates want to understand what life inside your business looks like — the day-to-day culture, the leadership style, and the opportunities for growth. Visibility through employee stories, community engagement, and transparent communication all help to create a reputation that draws people in rather than pushes them away. ​What Candidates Want in Today’s Market In 2026, the expectations of finance professionals have broadened significantly, particularly at the qualified level. While salary remains important, it’s no longer the sole deciding factor. In fact, some of the best offers we see accepted each year aren’t the highest in monetary terms — they’re the most considered and holistic. Top candidates want to join businesses that offer purpose, balance, and progression. They look for roles that align with their values and allow them to contribute meaningfully, while still developing their technical and commercial skillsets. If you want to attract the best, you must clearly articulate what sets your company apart — your Employer Value Proposition (EVP). Ask yourself: What makes working with you different? Is it access to senior leadership, commercial exposure, or involvement in exciting transformation projects? What development or training support do you offer? Are there structured pathways, mentoring programmes, or professional study sponsorships? How flexible are you? Can employees work hybrid schedules, compressed hours, or part-time to suit their lifestyles? What additional perks or benefits do you provide — from wellness initiatives to social impact days or volunteering opportunities? The most successful employers communicate these points clearly, consistently, and confidently — both during recruitment and throughout the employee lifecycle. ​The Need for Speed and Agility Another critical factor in attracting top talent is speed. In a fast-moving market, long or disjointed hiring processes can easily result in losing outstanding candidates. Strong finance professionals are rarely on the market for long, and delays at the offer or feedback stage can make the difference between securing or losing your preferred hire. Where possible, streamline your recruitment process. Ensure hiring managers are aligned on the role requirements, keep communication clear, and aim to deliver feedback promptly. Demonstrating decisiveness reflects positively on your business and reinforces the message that you value candidates’ time and enthusiasm. ​Transparency Builds Trust We’ve seen a notable shift in what candidates are asking during interviews. Increasingly, they want to know why a role is vacant. Is it due to growth, internal promotion, or turnover? A vague answer or a history of short-lived hires can quickly raise red flags. Conversely, when a company can confidently articulate its purpose, culture, and long-term vision, candidates engage more readily — and are more likely to accept offers. Our clients who have invested in defining and communicating these messages attract stronger pipelines of finance professionals, often before roles even go live. A clear, honest narrative about your organisation not only draws in talent but helps retain it too. ​Partner with a True Specialist If you’re looking to recruit the best talent in the market, the right partnership can make all the difference. Working with a true specialist who understands your business, your sector, and the nuances of the South Yorkshire market will save time and boost your hiring outcomes. At Sharp Consultancy, our clients benefit from: Pre-qualified shortlists of candidates who are thoroughly vetted for skills, culture fit, and long-term potential. Access to passive candidates, many of whom we’ve nurtured relationships with over years and who may not be actively searching. Honest feedback on your employer brand and market perception — so you can make informed improvements that strengthen future recruitment efforts. Because of our deep local networks, we often know when an outstanding finance professional is about to enter the market. That insight gives our clients a competitive edge in securing the very best talent before others are even aware they’re available. ​Going Beyond Recruitment Our role extends well beyond active recruitment. We pride ourselves on offering genuine consultative advice, including: Salary benchmarking and market insights Case studies from recent successful hires Ongoing check-ins and relationship management — not just when you have a live vacancy This proactive approach means that when you are ready to hire, we already understand your business, your values, and the type of people who will thrive in your environment. Contact Jack to Discuss Our Services-- Attracting the best finance talent in South Yorkshire takes more than a strong job spec and a competitive package. It’s about authenticity, agility, and alignment — knowing who you are as a business, what you stand for, and who you want to work alongside. ​After more than 30 years supporting companies across the region, Sharp Consultancy continues to help employers build finance teams that not only perform — but stay, grow, and make a real impact.

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Salary Survey Update by Executive Director, Lee Sweeney

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What an interesting year 2023 was, characterised by a rather stop/start roller coaster ride as market sentiment waxed and waned.

The rarely seen before salary rises of 2022, driven by climbing inflation and a continued shortage in supply of skilled and talented people began to slow in 2023. A degree of normality returned, though not entirely as supply still fell short of demand (though by a narrowing gap) and inflation, though falling, remained stubbornly high, as did interest rates.

Turning to 2024, what can we expect? Q1 saw a distinct pick up in demand for finance staff at all levels. Inflation fell further, interest rates appear to have peaked and the belief is that they will drop and economic growth of 0.6% in the quarter finally rid us of the word ‘recession’.

The push by employers to return employees to a greater degree of office-based working (as opposed to home based) has continued. Employers seem to have found their confidence to push this issue a little further; anecdotally with many reporting a drop in output if the split is too biased towards home. Hybrid/flexible working continues to be a hot topic.

"The quiet period that was the last half of 2023 is now well behind us"

Historically, the M&A market (mergers and acquisitions) has often proved a foreteller of things to come. When that market goes quiet, usually a drop in demand for any type of finance staff follows within the next quarter or two and the opposite is true. This is probably because M&A is often closely associated with how strong business’ sentiment and confidence is. Currently, and again anecdotally, despite some evidence that might appear to the contrary (e.g. Deloitte withdrawing from the regional M&A mid- market in early 2024 and making their teams redundant) M&A advisors, transactional lenders and investors in the north have been reporting a sudden jump in WIP. So have we and as the largest independent, dedicated accountancy and finance recruitment business in Yorkshire we have a very strong sample pool.

Now comes the hard part where I stare into my crystal ball and try and predict the future; here goes: The quiet period that was the last half of 2023 is now well behind us. We have falling inflation, we expect falling interest rates, we have economic growth, and we expect more of it (though not at high levels), we have seen a real uptick in vacancies and as mentioned in the previous paragraph, M&A WIP appears to be building. I believe we will see a strong 2nd half of 2024 which whilst not rivalling 2022 will most likely be well ahead of pre-pandemic levels of 2019.

What does this mean for employers? Even last year demand never fell behind supply, the gap simply narrowed. That gap will probably widen again. When you hire you will need to be on your mettle. Salaries and benefits well need to be competitive. Flexibility (like hybrid working) will remain high on many people’s agenda and if you don’t offer any, hiring the best people will be much more difficult. Processes will need to be slick and proficient; they will also need to be quick. It will remain a seller’s market and you will have competition for anyone with skill and talent.

Lee Sweeney is Executive Director at Sharp Consultancy and advises major accounting practices, venture capitalists and banks in the North of England on the appointment of senior finance professionals; contact Lee on 0113 236 6300.