INSIDE VIEW – AMY WELLS, CHIEF STRATEGY OFFICER AT

Attracting Top Finance Talent in South Yorkshire in 2026: Employer Strategies That Stand Out

Historically, the best finance professionals have not only been in high demand but have also had increasingly high expectations — and in today’s competitive South Yorkshire finance market, that reality is truer than ever. For over 33 years, Sharp Consultancy has been working closely with businesses across Sheffield, Doncaster, Rotherham, and Barnsley. In that time, we’ve witnessed firsthand how the landscape of finance recruitment has evolved. When it comes to attracting and securing top-tier finance talent, we know what works — and, perhaps more importantly, what doesn’t. Local Reputation Matters More Than Ever In South Yorkshire especially, local reputation counts. Candidates talk, and businesses talk. The region’s finance community is tightly knit, and news travels fast — both good and bad. Employers who invest in building a strong, authentic brand that reflects real employee experiences tend to win out. That means it’s not enough to simply advertise a competitive salary or an attractive job title. Modern candidates want to understand what life inside your business looks like — the day-to-day culture, the leadership style, and the opportunities for growth. Visibility through employee stories, community engagement, and transparent communication all help to create a reputation that draws people in rather than pushes them away. What Candidates Want in Today’s Market In 2026, the expectations of finance professionals have broadened significantly, particularly at the qualified level. While salary remains important, it’s no longer the sole deciding factor. In fact, some of the best offers we see accepted each year aren’t the highest in monetary terms — they’re the most considered and holistic. Top candidates want to join businesses that offer purpose, balance, and progression. They look for roles that align with their values and allow them to contribute meaningfully, while still developing their technical and commercial skillsets. If you want to attract the best, you must clearly articulate what sets your company apart — your Employer Value Proposition (EVP). Ask yourself: What makes working with you different? Is it access to senior leadership, commercial exposure, or involvement in exciting transformation projects? What development or training support do you offer? Are there structured pathways, mentoring programmes, or professional study sponsorships? How flexible are you? Can employees work hybrid schedules, compressed hours, or part-time to suit their lifestyles? What additional perks or benefits do you provide — from wellness initiatives to social impact days or volunteering opportunities? The most successful employers communicate these points clearly, consistently, and confidently — both during recruitment and throughout the employee lifecycle. The Need for Speed and Agility Another critical factor in attracting top talent is speed. In a fast-moving market, long or disjointed hiring processes can easily result in losing outstanding candidates. Strong finance professionals are rarely on the market for long, and delays at the offer or feedback stage can make the difference between securing or losing your preferred hire. Where possible, streamline your recruitment process. Ensure hiring managers are aligned on the role requirements, keep communication clear, and aim to deliver feedback promptly. Demonstrating decisiveness reflects positively on your business and reinforces the message that you value candidates’ time and enthusiasm. Transparency Builds Trust We’ve seen a notable shift in what candidates are asking during interviews. Increasingly, they want to know why a role is vacant. Is it due to growth, internal promotion, or turnover? A vague answer or a history of short-lived hires can quickly raise red flags. Conversely, when a company can confidently articulate its purpose, culture, and long-term vision, candidates engage more readily — and are more likely to accept offers. Our clients who have invested in defining and communicating these messages attract stronger pipelines of finance professionals, often before roles even go live. A clear, honest narrative about your organisation not only draws in talent but helps retain it too. Partner with a True Specialist If you’re looking to recruit the best talent in the market, the right partnership can make all the difference. Working with a true specialist who understands your business, your sector, and the nuances of the South Yorkshire market will save time and boost your hiring outcomes. At Sharp Consultancy, our clients benefit from: Pre-qualified shortlists of candidates who are thoroughly vetted for skills, culture fit, and long-term potential. Access to passive candidates, many of whom we’ve nurtured relationships with over years and who may not be actively searching. Honest feedback on your employer brand and market perception — so you can make informed improvements that strengthen future recruitment efforts. Because of our deep local networks, we often know when an outstanding finance professional is about to enter the market. That insight gives our clients a competitive edge in securing the very best talent before others are even aware they’re available. Going Beyond Recruitment Our role extends well beyond active recruitment. We pride ourselves on offering genuine consultative advice, including: Salary benchmarking and market insights Case studies from recent successful hires Ongoing check-ins and relationship management — not just when you have a live vacancy This proactive approach means that when you are ready to hire, we already understand your business, your values, and the type of people who will thrive in your environment. Contact Jack to Discuss Our Services-- Attracting the best finance talent in South Yorkshire takes more than a strong job spec and a competitive package. It’s about authenticity, agility, and alignment — knowing who you are as a business, what you stand for, and who you want to work alongside. After more than 30 years supporting companies across the region, Sharp Consultancy continues to help employers build finance teams that not only perform — but stay, grow, and make a real impact.

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International Women’s Day (8 March) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating women’s equality.

We caught up with Amy Wells, Chief Strategy Officer at JLA, a private equity backed critical asset supply and services business who shared her thoughts on championing diversity in the workplace.

Having graduated from Newcastle University with a degree in Economics, Amy joined PwC where she qualified as a Chartered Accountant before taking up an Analyst role at Rothschild where she progressed to Director. In 2019 she joined JLA as M&A Director and was appointed to the Executive Board as Chief Strategy Officer the following year.

What do you perceive are the main advantages and disadvantages to being a woman at work?

For me the main advantage would be the ability to offer a different perspective. Every individual offers something different to the workplace and I believe it is important not only to build diverse teams, but also to understand and appreciate each other’s differences and the diversity of thought and perspective that brings. Whether it be diversity in the form of gender, ethnicity, religion, age or sexual orientation, collectively those unique and different individuals will make a more well-rounded, successful team.

I think the main disadvantage for most women is balancing work and a career with family life. Having become a parent myself just 9 months ago, I can foresee very different life and work challenges to come when I return from maternity leave. But a good employer should recognise the challenges parenthood brings, regardless of gender, and support its employees to fulfil their family life alongside their work commitments, in whatever form that support takes.

What is the best piece of advice you have been given?

Don’t be afraid of change. In today’s fast paced environment change is almost inevitable, so it is important to learn to embrace change, focus on the positives and the opportunities it can bring.

What is your biggest success or challenge completed?

I am very proud of my career to date (thank you to Sharp Consultancy for their part in my journey!) but particularly my time in Investment Banking at Rothschild. When I entered the world of Investment Banking as an Analyst I was the first female in the team, in fact I was told that I was hired as the “token female”. Despite the preconceptions of others, I worked hard, was extremely dedicated and brought a different dynamic to the team, all of which helped me to be recognised and progress quickly through to Director. Embracing the challenge of being a young female in a very male dominated environment has certainly underpinned my passion for diversity in the workplace.

From a work perspective, what would be the one change you would make to help forge a gender equal world?

Employer encouragement for both parents to be very much involved in family life. When it comes to job offers and promotions I believe there is less gender bias today than 10 years ago (although it still exists), however, women still take the majority of the responsibility when it comes to children. When I return from maternity leave my partner will take equal share of responsibility when it comes to our family and his employer has been very supportive of this. I believe the more this is encouraged the easier it becomes for women to enjoy their work and achieve their career aspirations alongside enjoying family life.

Who is your female role model and why?

I don’t have a single female role model, but there are many women close to me who I admire. From my mother who was a successful undercover police officer back in the 80’s, to female friends and family members who juggle everyday life with being working professionals and giving 110% to both.

Are there any particular initiatives that your organisation has in place which have had a significant impact on diversity and inclusion?

Although it is the role of all colleagues to be part of the D&I drive, we have an amazing HR Director who won the Financial Times Championing Gender Diversity Award in 2019, and she is leading a host of initiatives to ensure our female colleagues are supported in their development and progression through the business. A particular focus at the moment is around attracting more women into engineering roles at JLA, and we are currently partnering with The Women's Engineering Society on this topic.

Sharp Consultancy specialises in the recruitment of temporary, interim and permanent finance and accountancy professionals. With offices in Leeds and Sheffield our highly experienced team of consultants recruit for positions throughout Yorkshire and beyond. CONTACT US today for expert advice on your next career move.

INSIDE VIEW – AMY WELLS, CHIEF STRATEGY OFFICER AT JLA