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Inclusive Cultures Don’t Happen by Accident — They’re Built Intentionally

Following International Women's Day, many organisations reflect on progress.But for finance leaders and hiring managers, the more important question is this: What does inclusion mean in practice — and how does it affect performance? Because this isn’t just a culture conversation. It’s a capability conversation. ​Inclusion Impacts Talent Attraction ​The best finance professionals — at every level — have options. They are looking for: Transparent progression pathways Visible meritocracy Leadership that values contribution over presence Environments where performance is recognised fairly If an organisation’s culture unintentionally favours “proximity” — those closest to decision-makers — it narrows its own talent pipeline. ​And in a market where specialist skills are already in short supply, that’s a commercial risk. ​Meritocracy Must Be Visible Many businesses describe themselves as meritocratic. ​But candidates assess that through lived signals: Who is in senior leadership? Who is promoted internally? How are flexible working arrangements handled? How openly are development opportunities discussed? In accountancy and finance particularly — where progression paths are structured and performance is measurable — fairness needs to be both real and visible. ​High performers want clarity, standards and consistency. ​​Leadership Behaviour Shapes Retention Inclusive leadership isn’t about grand gestures. ​It’s about everyday behaviours: Who is invited into strategic discussions Who is given stretch projects Who is credited publicly Who is sponsored, not just mentored Retention in finance teams is rarely lost because of salary alone. It’s often influenced by visibility, opportunity and recognition. ​Businesses that understand this tend to build stronger, more stable finance functions. ​The Commercial Case for Inclusion Diverse and inclusive teams bring broader perspectives to: Risk assessment Strategic planning Commercial analysis Operational improvement For CFOs and Finance Directors, inclusion isn’t a compliance issue. It’s about building balanced teams capable of better decision-making. ​The organisations that approach inclusion intentionally — rather than reactively — are often the ones that outperform in the long term. ​Beyond Awareness Days International Women’s Day creates valuable momentum every year:But sustained progress comes from: Clear promotion criteria Transparent hiring processes Conscious leadership development Ongoing cultural accountability In today’s hiring market, an inclusive culture isn’t just about employer branding — it influences who joins, who stays and how teams perform. ​

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INSIDE VIEW – JOAN PETTINGILL, DIRECTOR & HEAD OF EMPLOYMENT LAW & HR

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International Women’s Day (8 March) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating women’s equality.

Ahead of this year’s International Women’s Day, we caught up with Joan Pettingill, Director & Head of Employment Law & HR at Sheffield-based law firm Wake Smith who shared why she feels it’s important to identify, celebrate and increase visibility of women's achievements to help forge equality.

What do you perceive are the main advantages and disadvantages to being a woman at work?

I’ve really never thought of my own work in terms of being influenced by my gender. There are still, I think, some industry sectors where it may be less common for women to have senior roles and my guess is there may be some small pockets of the legal profession where this might be the case but there have been leaps and bounds in this respect in recent years. At Wake Smith, we are very fortunate to be a vibrant forward-thinking firm including many women in leadership and other influential roles.

What is the best piece of advice you have been given?

Stand back from judging isolated incidents and wait and see how things pan out in the longer run. Things usually work out for the best and things which initially might appear negative often have very positive knock on effects and opportunities. Look for the opportunities in front of you and be true to yourself.

What is your biggest success or challenge completed?

As a younger person, having the determination and ability to be able to break through other people’s limiting perceptions of what can be achieved.

What would be the one change you would make to help forge a gender equal world?

In a work context, embedding a culture of diversity and inclusion and more broadly, supporting diverse role models in visible senior roles.

Who is your female role model and why?

Growing up, I was fortunate to have several female role models; an aunt who was a company secretary and seasoned traveller, a grandmother who as a single parent became a nurse and also built her own property portfolio and of course my own mother who married and settled in England from abroad, worked and brought up a family and who in her nineties is still role modelling kindness, independence and living a full life.

In a professional sense, the Managing Partner of the firm where I trained was an incredibly supportful woman who looked after her trainees and young lawyers professionally and pastorally. More currently, the Supreme Court Judge, Lady Hale, for her courageous decision making.

These days I’m also conscious that others may regard me as a role model and so for me, it’s really important to promote and encourage others to also succeed in the paths of their choosing which is why I’m an executive coach as well as a lawyer.

Joan Pettingill is a highly experienced employment lawyer. She studied law in Newcastle Upon Tyne and is a highly regarded public speaker and professional trainer having delivered courses in employment law, HR and GDPR (https://www.wake-smith.co.uk)

 

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