Gareth John   International Day Of Accounting

In Conversation with Gareth John: How First Intuition is Inspiring the Next Generation of Accountants

​To mark International Day of Accounting, we caught up with Gareth John, Policy Director at First Intuition, one of the UK’s leading providers of professional accountancy training.With a career spanning nearly three decades in both practice and education, Gareth shares his insights on the different routes into the profession, the habits that define successful students, and how the industry has evolved in recent years.​Walk us through what First Intuition does and how it supports aspiring accountants? First Intuition is a professional education and training provider offering courses in accountancy, leadership & management and digital & data. From our early days in 2007 when we opened our first training centre in London we have now grown to over 500 staff working across 25 locations in the UK. In recent years we have seen huge growth in our accountancy apprenticeship programmes, as the vast majority of the employers we work with now take advantage of the huge benefits they deliver. Our support for aspiring accountants studying the AAT, ACCA, CIMA and ICAEW qualifications is extremely broad. We deliver technical exam training through classroom and online courses, with plenty of tutor support and award-winning study resources. In addition to this qualification ‘knowledge’ that we help our learners get to grips with, we also have a fantastic Impact Skills Programme to help them develop critical employability skills and behaviours such as communication, critical thinking and teamworking. Our apprentices also benefit from the support of our teams of dedicated skills coaches who provide pastoral support and encouragement as they progress through their programmes. We also offer lots of wellbeing and mental health support to the students in our care, as the exams they face can be very challenging and can cause anyone to suffer from anxiety and stress. ​What are the different qualification pathways people can take into accounting? In recent years there has been a big trend amongst employers of trainee accountants towards increasing use of school-leaver recruitment using the AAT pathway, often under apprenticeship programmes from level 2 to level 4. AAT can be a great entry-point into the accountancy qualification for a range of aspiring accountants from school leavers to mature career changers, and there are a wide variety of classroom and online course options which learners can choose from to suit their ambitions and lifestyles. After completing AAT many of those successful individuals will carry on to study for one of the higher-level accountancy qualifications such as ACCA, CIMA or ICAEW to become fully qualified accountants. Graduate recruitment remains another important pathway into the accountancy profession. Individuals with degrees normally study for the ACCA, CIMA or ICAEW qualifications. Some trainees may have exemptions from early exams depending upon their degree discipline, but they will still need to gather three years of work experience to become qualified. ​What advice would you give to someone just starting out in accounting today? Be curious! Ask lots of questions about what you are doing in your training, and why you are doing it. You can’t ever ask too many questions. The other big piece of advice I would give is to expect qualifying as an accountant to be hard, and to not worry too much if they fail the odd exam here or there. Accountancy qualifications such as ACCA, CIMA and ICAEW are some of the most challenging exams in the world, and the range of subjects studied is so broad that even the brightest student will find some of the exams very difficult. The main thing to remember is that it is this very difficulty which means that these are amongst the most prestigious and well-recognised qualifications in the world, which will allow you to have an amazing career and life! See the difficulty as a good thing. Embrace the difficulty! ​What qualities or habits tend to set apart the most successful accounting students or trainees? Discipline is extremely important. Even the most capable students need to develop a solid study routine in order to learn large syllabuses, practice plenty of test questions and attempt some mock exams, all before the real exam rolls around. And that’s often on top of a full-time job and a social life. Resilience is also essential. You need to be able to persist with study material you find complicated, and to bounce back from any exam failures, maintaining a belief that you are capable of success if you show enough determination. ​Tell us a bit about your own career journey. I fell into training as a Chartered Accountant because I didn’t really know what I wanted to do with my life! An accountancy qualification felt like it would keep lots of doors open for me to move into lots of different career options, with lots of different types of employer, and possibly in lots of different parts of the world. Once I qualified as a Chartered Accountant I moved into professional training as an accountancy tutor as I really enjoyed helping other people to grasp complex ideas and see them fulfil their potential. This move into training was when I knew that I had truly found my vocation, something that I really loved, and still love today nearly 30 years later. In recent years I have been involved in helping to grow the First Intuition business across the country to our current scale. I personally opened a number of our training centres, and I still get a real buzz from setting something up from scratch and seeing it develop over time. I really love the depth of personal relationships that I currently have with employers of trainee accountants in many parts of the UK, and getting to understand the issues and frustrations that they face and which I can feed back to the awarding bodies we deliver qualifications for. ​How has the industry changed since you started out? In some respects the industry has changed an enormous amount. Accountancy has been one of the first sectors of the economy to really embrace tech automation and now AI, which has transformed the kind of tasks that accountants perform, and the skills they need. Accountants are now far more influential as business advisors than as number crunchers. The next big change starting to affect the profession is the roles that accountants can take on. In other respects though, the accountancy sector still relies on the same basic principles that it did when I was a trainee thirty years ago; professional scepticism, integrity and ethical behaviour are as relevant in the digital age as they ever have been.​​Gareth’s insights highlight just how rewarding and varied a career in accountancy can be. Whether you’re beginning your journey through AAT, progressing to ACCA, CIMA, or ICAEW, or supporting others in their training, the blend of technical knowledge, personal discipline, and professional integrity remains at the heart of success.​We’d like to thank Gareth and the team at First Intuition for their continued commitment to developing the next generation of finance professionals and for sharing their expertise in celebration of International Day of Accounting.​If you’re an aspiring accountant looking to take the next step in your career—or a business seeking talented finance professionals to join your team—our specialist consultants at Sharp Consultancy are here to help.Visit our Job Searchor Client Page to find out more about how we can support your journey in the world of accountancy and finance.

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How to Retain Top Finance Talent in a Competitive Market

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Retaining your most talented individuals is a major challenge for businesses across all sectors, especially in today’s competitive finance and accountancy market. High-calibre professionals are in high demand, and losing key team members can significantly disrupt your operations and growth plans.

At Sharp Consultancy, we support businesses across Yorkshire and the North of England in recruiting and retaining the best finance professionals. Below are our expert strategies to help you hold on to your most valuable team members.

Two colleagues discussing staff appraisals at a table, surrounded by papers and laptops.

1. Start with the Right Hire

Retention begins at recruitment. Ensure you're not just hiring someone with the right technical skills and qualifications, but also someone who aligns with your company culture and long-term goals.

At Sharp Consultancy, we work closely with clients to identify candidates who are the right cultural and strategic fit—reducing the risk of early turnover and improving long-term performance.

2. Align Roles with Business Goals

Have a clear understanding of your organisational objectives and the skills you’ll need to reach them. This enables you to:

  • Build the right finance structure

  • Hire strategically

  • Offer clear career pathways

  • Whether you're recruiting for a Financial Controller, Management Accountant, or Finance Director, aligning their role with your vision boosts engagement and retention.

3. Communicate Vision and Direction

Employees stay where they feel involved and valued. Regularly share your business vision, growth plans, and how each team member contributes to success.

Creating this shared purpose helps finance professionals feel connected to the bigger picture—whether they’re based in Sheffield, Leeds, or working remotely.

4. Support Career Ambitions

Top finance professionals are often ambitious. Show them a clear path for progression by:

  • Understanding their career goals

  • Offering development opportunities

  • Restructuring teams where needed to create advancement potential

  • Don’t let talent stagnate. Promote from within when possible and encourage continued professional development.

5. Implement Structured Performance Reviews

Introduce a robust performance review process with:

  • Clear personal objectives

  • Measurable outcomes

  • Transparent reward systems tied to business performance

  • This provides accountability and gives employees a clear view of how they can progress.

6. Maintain Open Communication

Regular, two-way communication is key to a strong employer-employee relationship. Create an environment where team members feel heard and respected.

Address any concerns early before they develop into reasons to leave.

7. Benchmark Salaries and Rewards

Regularly review your salary and benefits packages against industry standards and similar job roles. At Sharp Consultancy, we offer a detailed salary survey tailored to finance and accountancy roles in Yorkshire to help our clients stay competitive.

Avoid promising salary increases or promotions that can’t be fulfilled—this damages trust and morale.

8. Offer Meaningful Benefits

While salary is important, it's not everything. Consider tailored, meaningful incentives such as:

  • Flexible working hours

  • Remote or hybrid work options

  • Extra annual leave

  • Childcare support or health & wellbeing initiatives

  • Understand what matters most to your team and tailor your rewards accordingly.

9. Recognise and Reward Effort

Don’t underestimate the power of simple, sincere recognition. Acknowledging hard work and achievements boosts morale and builds loyalty.

Make recognition part of your team culture—through regular feedback, team awards, or small gestures of appreciation.

10. Embrace Constructive Turnover

While retaining your top performers should be a priority, some level of staff turnover is natural and healthy. When someone does leave, conduct an exit interview to identify any underlying issues and use this feedback to improve the employee experience for others.

Sharp Consultancy: Experts in Finance & Accountancy Recruitment

Sharp Consultancy specialises in the recruitment of temporary, interim, and permanent finance professionals across Yorkshire and the North of England. From Part-Qualified Accountants to CFOs, we support businesses in building strong, high-performing finance teams.

Sharp Consultancy is a specialist finance and accountancy recruitment partner for businesses across Yorkshire and the North East Midlands. With a deep understanding of the local market and access to a network of high-calibre professionals, we help organisations secure the talent they need to succeed. If you're looking to strengthen your finance team, FILL OUT THIS FORM or give us a call (0113 236 6300 / 0114 261 1700) speak to one of our expert consultants today and find out how we can help.