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The Power of Long-Term Relationships in Recruitment

​One of our core values at Sharp Consultancy is Relationships, and recently I was reminded exactly why that matters. We recently won a competitive recruitment tender with a key client across the region. Whilst our experience and market knowledge played a huge part, I genuinely believe the deciding factor was something much harder to replicate – trust. ​I've known the senior finance leader for several years before there was ever a recruitment project to discuss. During that time, we've met regularly for coffee, shared market insights, talked about the finance landscape and discussed the challenges businesses were facing. Most of these conversations didn't lead to a recruitment assignment, and that was never the point. ​For me, relationship building isn't about waiting for someone to have a vacancy, it's about being present, staying relevant and adding value over time. Sometimes that's sharing insight into the market, offering a different perspective on a hiring challenge or simply taking the time to understand what's happening in someone's business. These conversations build credibility long before there's a commercial opportunity. ​So, when the recruitment opportunity came around, I wasn't introducing myself or trying to prove we understood the business in a single meeting. We've already built that understanding over years of honest conversations and consistent support. We knew what was important to them, the challenges they faced and how they wanted to approach recruitment. ​Winning the work was a fantastic result, but more importantly, it reinforced what I believe great recruitment is all about. ​The best recruitment partnerships aren't built when a role becomes live, they're built in the months and years beforehand. Trust develops through consistency, honesty and a genuine interest in helping people succeed, not through one conversation or one successful placement. ​That's why Relationship is one of our values at Sharp Consultancy. Because when trust comes first, opportunities tend to follow. The piece of recruitment may have been the outcome, but the relationship was the foundation that made it possible. ​

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Jordan Motlib: Insights from conversations across the South Yorkshire professional practice market.

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​What Does "Adding Value" Actually Mean?​

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One phrase keeps coming up in my conversations with both candidates and clients across the South Yorkshire professional practice market right now: adding value. Everyone's saying it. But what does it actually mean in practice?

The answer I keep landing on is this: the growing importance of advisory and commercial thinking within accountancy practices .

Whether I'm speaking with candidates thinking about their next move, or practices thinking carefully about who they want representing them in front of clients, the conversation is the same. Technical ability will always matter. But increasingly, the professionals standing out are those who can think commercially and build relationships alongside their compliance work.

What firms are looking for?

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The firms seeing the most success right now aren't just hiring for technical competence. They're looking for individuals who can sit confidently in front of clients, understand the bigger picture behind the numbers, and translate what those numbers actually mean for a business. People who become a trusted point of contact and not just a technical resource.

This shift is visible in how the strongest practices retain their people too. When I meet firms in person, those with the best retention share a common approach: they give client exposure early, they encourage commercial thinking, and they deliberately develop future advisors rather than just technicians.

What candidates are seeking?

On the other side of the conversation, the candidates attracting the most interest aren't just waiting to be assigned client contact, they're actively seeking it out. They want involvement in conversations around growth, profitability and business strategy alongside their year-end delivery. They're curious about the business, not just the numbers.

That kind of curiosity is exactly what firms are looking for, and it's what separates the candidates who progress from those who plateau.

The bigger picture?

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Professional practice is no longer purely about technical ability. It's increasingly about combining technical expertise with relationships, commercial awareness, and genuine client impact. The two aren't in tension - the best professionals are developing both in parallel.

That's what adding value looks like in 2026: not just doing the work accurately, but understanding what it means and being able to have that conversation with a client.

If you're a firm thinking about the kind of talent that will represent you well in front of clients or a candidate wanting to understand how to position yourself for the roles where that advisory exposure is built in, I'd be happy to have that conversation.

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